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Have
you ever wondered why a milking stool uses only 3 legs?
With
uneven ground, 3 legs provide better stability than any
other option.
Doesn’t it
make sense to want a stable sales and marketing framework to
tackle the ups and downs of the market place?
Why
Attend “Sales and Marketing is a Three-Legged Stool?
Numerous
studies show the alignment of sales and marketing
allows companies to outpace their competition and grow
revenue faster.
In 2010
the Aberdeen Group reported 20+% revenue growth year over
year for those with the best alignment.
The Best
in Class align around 3 legs, a common language, a common
sales process and how the customer buys.
We
probably shouldn’t consider “milking” our customers with
some sort of automated device.
To create
the Best Buying Experience for customers, it is critical to
focus on how your customers buy your products and services.
This is
the uneven ground we face in sales and marketing. Customers
have various needs and they will go about buying products
and services in numerous ways.
Presentation Deliverables:
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Discover the 3 types of customers and the differences in
how they buy.
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Learn
where and how to get all three legs of sales and
marketing on firm footing and start outpacing your
competition.
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Explore what bad things can happen if the three
legs are not aligned.
Who
Should Attend:
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Executives and managers with Sales and Marketing
responsibilities
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Marketing executives and managers responsible for sales
collaterals, websites, lead generation and trade shows
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Agency
account managers working on B2B marketing communications
planning and implementation
Seminar
Leaders:
John Kratz
– Instructor of Marketing,
The Labovitz School of Business
& Economics, UMD,
and Principal Partner – The Vision Group, Duluth MN.
Ken Jondahl
– Principal Partner –
The Vision Group,
Wayzata MN.
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