Smart Messaging in Tough Times
How to create customer-relevant messaging focused on who your customers are and what they want to accomplish. Customer-relevant messaging is one of the keys to delivering the “Best Buying Experience.”

Why is Smart Messaging Important?
The Customer Message Management Forum generated the following statistics demonstrating the compelling need for B2B sellers to transform how and when they communicate with B2B buyers.
   • Up to 90 percent of marketing materials created for sales support is unused, or is not relevant t  
      the customer.
   • Salespeople spend 40-60 hours per month trying to find and utilize relevant marketing messages to
      support specific sales opportunities.
   • Only 10% of sales people do a good job at creating customer messages, leading to ineffective
      presentations and lower close rates.

Why Should You Attend?
Attendees will leave with a better understanding of how to make their sales and marketing messages standout. During tough times, it is cost reduction, revenue increases and major risk reductions which standout in the crowded marketing space.
You can also learn communication tactics that will help Website visitors better envision how they might use your offerings, and infuse the rest of your tactical marketing vehicles, such as white papers, press releases, webinars, brochures and telemarketing scripts, with relevant content that delivers more qualified prospects into your sales pipeline.

Who Should Attend:
• Business Owners seeking to improve your sales and marketing messages
• Executives and managers responsible for top-line revenue generation
• Executives and managers responsible for sales collaterals, websites, lead generation and trade shows
• Agency personnel working on B2B marketing communications planning and implementation

Your Seminar Leaders:
John Kratz – Instructor of Marketing, The Labovitz School of Business & Economics, UMD, and Principal Partner – The Vision Group

See John’s Biography and Linkedin Profile
http://www.visiongroupmn.com/leadership.htm
http://www.linkedin.com/in/jkratz1